Cotillion · The Agent Exchange · Confidential
Vendors are deploying AI agents into their partner systems right now, and those agents are structurally blind. Cotillion is the permissioned layer they route through to reach verified partner data, with the partner in control of every query.
Salesforce Agentforce, Microsoft Copilot for Sales, and their successors are already embedded inside vendor partner-management systems, automating deal prioritisation, partner outreach, and tier decisions. They are capable, and they are operating on half the picture. A vendor's agent can query its own Salesforce CRM. It cannot reach into the MSP's Autotask PSA or ConnectWise service board to see what the partner is actually doing.
Without a permissioned routing layer, these agents make expensive decisions on a partial, unverified record of the relationship. The channel has no mechanism to change that, and no vendor will hand raw partner data to a competitor's AI. That is the gap Cotillion occupies.
In the era of the telephone network, two parties never connected directly. A call was routed through the exchange, which authenticated both endpoints, brokered the connection on the permissions in place, and only completed the circuit when both were authorised. Cotillion's Agent Exchange is the same architectural position, applied to AI-agent connectivity in the channel.
The vendor's AI agent submits a query. It never touches the PSA directly.
Only the approved fields are proxied through to the MSP's live systems.
A structured, verified answer returns to the vendor, and the whole exchange is logged.
The exchange is the plumbing. What partners and vendors actually interact with is a team of specialised agents, each one a virtual partner manager that automates the work an MSP would otherwise do by hand across dozens of vendor portals.
Each vendor's Master Vendor Alliance Agent specialises into the named, per-vendor agent that MSPs and distributors interact with directly. Alliance Agents are what users perceive as "Cotillion's AI"; the Agent Exchange is the permissioned routing layer beneath them, invisible to the end user by design.
Once a vendor's AI agent routes through Cotillion, with permissions established, integration mappings embedded, and consent workflows built into partner onboarding, the switching cost is not a contract. It is the accumulated graph intelligence: which partners have granted what, the full interaction history, years of verified performance data. None of that transfers to an alternative exchange.
The entity that controls permissioned data connectivity captures disproportionate value relative to either side of the connection, the same position Plaid holds in fintech.
Charged at the connection layer: per permissioned integration, per query routed, per insight surfaced: infrastructure pricing, alongside the core SaaS subscription.
Every routed query enriches the knowledge graph, which makes the next query more valuable and the exchange harder to replace. The moat is time, not features.